102 Proven Social Media Headline Formulas

by Chris Garrett

If you want to get more clicks and bookmarks then you will need to be able to create killer headlines.

Download this free PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas.


Download 102 Headline Formulas PDF

If you like these headline ideas, please Tweet it or email to your friends using the buttons provided.

Plus – make sure you sign up to get more free goodies because there is more great stuff coming along very soon …

{ 79 comments… read them below or add one }

Mari Smith August 7, 2009 at 6:33 am

Way to go, Chris — awesome compilation. This is really helpful for blog posts, email marketing and tweets!! ;)


Chris Garrett August 7, 2009 at 6:35 am

Thanks Mari I will be looking out to see if you use any on your blog ;)

J. Michael Thurman August 7, 2009 at 6:44 am

Thanks for the resource! Oh…and thanks to Mari for Tweeting the link!


Bob Jones August 7, 2009 at 6:44 am

Thanks Chris, I could have really used this,oh, about 30 minutes ago! :)

Hendry Lee August 7, 2009 at 6:46 am

I’m snatching one to see if I could add to my repository of headlines…

Thanks Chris.

Lisa Marie Mary August 7, 2009 at 6:48 am

Oh this is great, Chris – thank you so much!! :)

Alan Petersen August 7, 2009 at 6:56 am

Now You Can Get 102 Proven Headline Formulas For Free! Nice, it works. :-) Awesome list! Great addition to my swipe file. Thanks for sharing.


Ajay August 7, 2009 at 7:13 am

thanks a lot for sharing this!

Ching Ya August 7, 2009 at 7:33 am

Thanks for sharing the magic potion, Chris. Be prepared for more commentators thanking your way. ^^

Social/Blogging Tracker

Chris Garrett August 7, 2009 at 8:03 am

@J. Michael Thurman: Glad you like it and thanks for spreading the word :)

@Bob Jones: Sorry to have just missed the timing ;)

@Hendry Lee: Glad to be of service :)

@Lisa Marie Mary: You are welcome :)

@Alan Petersen: See, you are using it already ;)

@Ajay: No probs :)

@Ching Ya: Bracing myself :)

Brian Hancock August 7, 2009 at 8:04 am

Great work on this – very creative ways of wording headlines differently to hit various hot buttons!

Christine Gallagher August 7, 2009 at 9:55 am

Awesome Chris, this will be great to share with my clients. Appreciate you doing this and Mari for tweeting it:)

Celes | The Personal Excellence Blog August 7, 2009 at 10:42 am

This is terrific Chris! I’m downloading this now and going to apply it right away.

bradley hebdon August 7, 2009 at 10:53 am

great resource… keeps one in check.

Jill August 7, 2009 at 11:39 am

Fantastic resource Chris – thanks so much.

I have some of these scattered around in notes – but it is SO helpful to have them all together. Of course your pdf has a lot more than I had.

Will sign up in a sec so you can keep your content coming my way.


Andre T. Fraser August 7, 2009 at 2:54 pm

Hi, thanks for sharing the excellent article. I will put these to use on my blog

TweetNirvana August 7, 2009 at 10:08 pm

Very nice sir! Will these work on dating sites I wonder? HA!

Ben Foster August 8, 2009 at 6:47 am

Funny…I read this on my mobile quickly, then found a need for it today. I couldn’t remember how I found it…but did remember “102 Proven”

And sure enough….the title brought me back.

Michael A. Stelzner August 8, 2009 at 6:55 am

Chris – Really awesome!- Mike

John Duncan August 8, 2009 at 12:46 pm

Awesome. Thanks so much. I’ll be rewriting my headlines soon!

Neal @ WealthPilgrim.com August 8, 2009 at 11:05 pm

You are the maestro of (new) media. Thanks for a great report!

KB August 9, 2009 at 6:38 am

Thanks for a fantastic resource :)

Jennifer Abernethy August 9, 2009 at 12:53 pm

I raise my champagne glass to you! This will add to everyones personal Sales Style! Thanks for sharing your expertise with us.

Jennifer Abernethy
America’s Sales Stylist(tm) to Ultra Hip Professionals
The Sales Lounge.com

Dustin Hodgson August 9, 2009 at 1:19 pm

Thank You! I’ll be following you on twitter!

Jeremiah Hoyet August 9, 2009 at 5:52 pm

Thanks for giving us this! Sounds like a fun list that I’ll have to peruse through tonight! :]

Donna Payne August 10, 2009 at 4:51 am

U Rock! Thx – I’m always looking for “over the top” resources to share with my clients and followers.

Donna Payne, The Web Coach

Desmond @ ImQuittingMyJob.com August 10, 2009 at 6:20 am

Great Stuff….I was looking for different headlines I could use…perfect timing.


Linette August 10, 2009 at 6:28 am

Great list of headlines! My favorite type of headline is for lists, Top 10′s, Best 5, Worst, etc. Those always seem to get the traffic.

Mark Peesel August 10, 2009 at 9:11 am

Thanks! I’ll be using one of these this afternoon!

Bamboo Forest - PunIntended August 10, 2009 at 10:50 am

This is fantastic, bro!

I’ve started reading the Digg homepage every day to better ingrain into my psyche headlines that simply work.

I am indeed in the Brian Clark camp of how important they are for blogging. I will download this little gem. Thanks!

James Sun August 10, 2009 at 10:54 am

Great job Chris! Where did I put my list of “102 Proven Blog Comment Formulas”? :-)

James Sun

Denise Wakeman August 10, 2009 at 1:10 pm

Chris, just catching up after a few weeks on the road and stumbled on this gem of a resource! This list makes writing headlines really simple for those of us who struggle on this front! Thanks for your generosity.

Blog on!

Kim August 10, 2009 at 1:40 pm

This is fantastic, thank you so much.

But… wait… I believe you forgot to include two timeless classics: “Always a Bridesmaid, Never a Bride” and “Is Your Hair “‘Disturbingly Healthy’”? — http://bit.ly/8Fhrn

Not affiliated with Brylcreem. Use at your own risk. Results may vary.

Janice Crago August 10, 2009 at 3:53 pm

I’m re-gifting this one — holding on to my own copy first of course!

matt haines August 11, 2009 at 9:11 pm

Funny how these all seem to be pulled from covers of Cosmo. :) But they ARE very compelling!

Now where did I put the August issue of Cosmo? It’s around here somewhere.

Nick Tako August 12, 2009 at 10:43 am

Thanks Chris!

I can’t wait to incorporate these into my businesses as I sometimes get writer’s block!

As a previous poster mentioned, they seemed to be pulled from Cosmo – well after attending many seminars, Cosmo and other grocery check out magazines are often sited as good sources for headlines. Try explaining that to the others in line while you check out Cosmo, The National Enquirer, etc! :)


Tshombe August 13, 2009 at 6:08 pm

Brilliant. I can’t wait to use this wonderful, practical tool Chris. Thank you!

Nick Stamoulis August 14, 2009 at 6:42 am

Headlines are why people click and read. the power of words will always be important.

Alane Anderson August 14, 2009 at 9:07 am

Chris, always great content. Thanks for the tips will use them for upcoming book. Nothing like a great cheat sheet to move things along!

Wendy Kenney @23Kazooz August 15, 2009 at 8:41 am

Thanks Chris, for all of your hard work on this. Great info!

Ethan August 18, 2009 at 7:41 am

I’m always amazed at the stigmatization of headlines as “linkbait.” To me, something only qualifies as linkbait if the content provided under the headline isn’t really useful or written poorly, or if the headline is misleading.

I know some people who won’t read an article with headlines like the examples you provided on principle. It’s weird that they critique headlines that bring people in without quality content, even though they’re judging the article based on the headline themselves. Can’t win ‘em all, I suppose.

Brent Thomas August 19, 2009 at 6:31 am

Thanks for the great information Chris. You Rock.

Dave Doolin August 19, 2009 at 7:32 am

1. Thanks for all the work and information.
2. You darn internet guys just stay one step ahead… I’ve got a whole series of posts on titles I wanted to ebook! Darn it! Just means I need to be smarter and faster.

Naomi August 19, 2009 at 12:14 pm

I love the list headlines. Top 5, Top 100 Entrepreneurs, etc. People are really interested in the list. Thanks for the great headlines! :)

Charles Bohannan August 19, 2009 at 4:57 pm

Thanks, Chris — I live and breath writing but not copywriting. This is such a simple but powerful resource. I really appreciate it.

Miguel August 20, 2009 at 7:04 am

Fantastic List, lots of good ideas here. Great work putting it all together.

Plinio January 30, 2011 at 4:55 am

Great, thanks :)

Kim Smith February 9, 2011 at 8:41 pm

Awesome! I sometimes have a lot of trouble coming up with the right headline. This will come in very handy. Thank you!

Jeff February 11, 2011 at 11:06 am

Great list, thank you.

Hazel Jarrett February 17, 2011 at 3:17 pm

Awesome list… thank you Chris. Watch out for a proven social media headline on my next blog!!

Belinda Weaver February 17, 2011 at 4:23 pm

Thanks Chris … I don’t think it’s possible to be too good at writing headlines so you can never have too many good resources on hand to help. This just made my swipe file a lot better and I thank you sir.


Ophelia February 18, 2011 at 8:53 pm

Great ideas! Headlines are the lifeblood for bloggers. The ideas you share can be written differently by every writer. Yes, there may be similarities, but there’s enough creative thinking in everyone to envision new twists.

Thanks for share!

Vivek Dhande March 18, 2011 at 2:28 am

Now You Can Get 102 Proven Headline Formulas For Free! Nice, it works. :-) Awesome list that stand a part! Thanks for sharing.

Richard May 26, 2011 at 6:54 am

A great document, it helps a lot, thanks for sharing.

Amy Porterfield June 1, 2011 at 2:47 am

Chris! I LOVE this resource. I think it is the best list of headline suggestions out there today. Thanks for sharing!


Arvind Devalia June 1, 2011 at 7:08 am

Thanks a lot Chris!

These are all terrific ideas, and I promise to use them all within the next few months:-)

David Bourne June 1, 2011 at 7:49 am


Good stuff! Simple and thought provoking. So do I STILL need to spend 80 percent of my creation time on the headline? :-)



Stacia Loo June 1, 2011 at 8:20 am

I love it this is so helpful

Eric Walker June 1, 2011 at 8:23 am

Move over Copyblogger. This is a great resource. I will use this religiously when creating my blog headlines. And it’s true — When you create REALLY GOOD headlines for your blogs, you get more
traffic, more conversion, more sharing. . . all the good stuff. This is my first time to this site. What a find (I was sent here via Amy Porterfield). Thanks Amy, Thanks Chris.

Stu June 1, 2011 at 8:54 am

Well done. This will be a big help.

Theresa Delgado June 1, 2011 at 9:12 am


Thank you!

Headlines are still challenging for me. I’m going to use your piece as a study guide too! I’m sure I will learn tons.

Thank you so much,

Dina Lima June 1, 2011 at 9:22 am

Thank you very much Chris! Will sure use them!

Grant Willcox - Success Coach - 2Excel Coaching June 1, 2011 at 9:58 am

Hey great share Chris – much appreciated!

Damian Konopka June 1, 2011 at 1:13 pm

Chris, I will second the great share…thank you!

Juan Duron June 1, 2011 at 1:50 pm

Great list of headlines Chris. Will definitely share with the list of business owners we work with who sometimes struggle with writing strong headline copy.

Rikk June 1, 2011 at 7:16 pm

Another great resource Chris! And your timing makes it especially useful for me. Thanks!!

Viv McDonald June 1, 2011 at 10:21 pm

Thanks Chris – I already found one I can use for a press release I’m hoping to get done next week! Thanks again – will Tweet it now :)

Patricia del Valle June 1, 2011 at 10:28 pm

Thanks Chris and Amy (Amy sent me the email)

Great gift!

Jay Garrett June 6, 2011 at 1:25 am

Nice one Chris!

You know that I’ll be using as many as those as possible now don’tcha.

You always know what PRACTICAL advice to give :)


Ana Lucia Novak June 6, 2011 at 7:37 am

Wow! I needed this! I’m ramping up a series of blogs! Thank you!

David Delp June 6, 2011 at 2:44 pm

Just in time to launch my blog! Thanks Chris.

shaunrosenberg June 22, 2011 at 7:55 am

Very cool, thanks for the list. I was just thinking about how to make my titles more catchy

Diane M.Taylor June 29, 2011 at 3:12 pm

Your site is very informative and easy to read! Congratulations.
I read a book several years ago about a man that began his career at the .N.Y. Times classifieds after graduating as an Engineer. It was the depression and he could not find a job. He applied the science of measuring the success of each classified and became the most successful publisher of his time. Cant remember the book or the subject of the acclaim. Do you know who I mean? Again Thank You for doing your homework for me to read.

Nina July 12, 2011 at 6:26 pm

This is going in my purse! Don’t leave home without it!!

Bridget (Weide) Brooks July 12, 2011 at 10:13 pm

Great resource! Also useful for writing headlines for articles, email newsletter subject lines, and news releases in addition to blog posts and social media posts!

Cheryl Pickett July 21, 2011 at 9:32 am

First, I’ll add another thank you! It’s a great resource for my clients as well.

I’d also like to point out that this is a wonderful example of giving away a lot of good stuff. So many people struggle with the thought that if they give away something valuable like this, people won’t pay them for their work/course, they’ll run out of ideas etc. I’m certain you know that’s not true. Thanks for being a great example too.

Granny Greenie July 23, 2011 at 3:20 am

Chris Garrett – my MOTTO is: “Always Learn From A Master” and I’m delighted every time I open an email from you – and find a Free Gift! What a Fine Spirit you are. And I am grateful for your sharing of the “102 Headline-Writing Formulas” in July 2011. Keep ‘em coming.

Ali Davies July 25, 2011 at 1:29 am

Hi Chris,
This is particularly useful for me right now as I am currently donig a “drains up” review of my approach to blogging. Thanks a mill.

Vanda-Lynn Hughes August 2, 2011 at 10:40 am


Chris really super rich with good advice . Thanks you.

Vanda-Lynn Hughes
PS. Thank you for permission to share .

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